Widely regarded as the ultimate symbol of the UFC's early, no-holds-bared years in which they were banned from Pay Per View, the drunken fan known as the "Just Bleed Guy" has become a viral icon for MMA fans.
With the slogan "Just Bleed" painted on his bare chest and "UFC" painted on his forehead, the fan proceeds to flex his muscles and attempt to make an "intimidating" face, which turns out looking like someone having to go to the bathroom while being filmed in the crowd at UFC 15- Collision Course.
The Just Bleed Guy is a common topic on Sherdog.com radio programs as well as forum topics, including radio host Jordan Breen attempting to track down the Just Bleed Guy who has not been seen since his original UFC appearance. This led to a forum member reporting the following:
"The guy above’s name is James Ladner, and you can all rest easy about mocking him because he’s in jail and can’t hurt you. At least until 2013, anyways. The charge? Receiving stolen property … farm equipment to be specific. Who knew getting caught chucking corn with a stolen corn chucker gets you eight years in federal pound-me-in-the-ass prison? I guess the term ‘Just Bleed’ takes on a whole new meaning now."
A Google search of James Ladner reveals this Mississippi police profile that outlines his 8 year sentence: http://www.mdoc.state.ms.us/InmateDetails.asp?PassedId=124583
Another interesting note is that the man in the white shirt to the Just Bleed Guy's left appears to be taking a "hit" of a marijuana cigarette.